Background Guidelines On Key Elements For Shopping Sites

This has a direct impact on conversion rates.” Amazon is also building specially curated stores such as Crafted in India and the India Modern Store along with stores for denim, formal shoes, premium handbags, and casual T-shirts for better discoverability. Mayank Shivam, Category Leader, Amazon Fashion, says: “The right brands bubble up when we understand their intent is to shop a particular range or particular selection of brands.” In Myntra, artificial intelligence (AI) and machine learning provide personalisation.  Myntra CTO Ajit Narayanan says, “We have massive data on consumer behaviour

...